The humble hamburger has soared in popularity in recent years, following a string of launches of new and trendy burger chains, with meat-free varieties particularly taking off. One company has introduced to the market customisable versions of everyone’s favourite fast food.
Based in Muswell Hill, north London, the London Burger Co uses exclusively British Angus beef and locally sourced buns. Its menu offers everything from aubergine patties to guacamole, pineapple and brie, Mexican and chilli and cheese varieties. Meanwhile, side dishes incorporate sweet potato fries, chunky chips, homemade coleslaw, salads, and more.
As for drinks, the milkshake menu includes original offerings such as mango, peanut or salted caramel-flavoured shakes.
But where it really excels is in allowing diners to build their own burgers. And the combination of toppings on offer is almost endless.
Owner Rubait Hossain says: “Grab a bun and patty as the foundation, then make your burger your own. Add red onion, lettuce, mayo or whatever else you fancy and just keep building. We think we do this aspect of burger cuisine better than anyone else.”
Diners also have the choice of home delivery, on-site eating or ordering for collection, with food typically available to pick up after 20 minutes.
Having set itself up three years ago with no delivery service, the company is now on Deliveroo, Uber Eats and Just Eat and also runs its own deliveries.
“We’re running a special offer all summer on collected meals,” adds Hossain. “Come along and pick up your burger tonight, just as you want it, and receive a 20% discount.”