Drinks Cabinet

First ever artisan, ready-to-drink cocktail brand launched by British startup, making bar-quality cocktails accessible at home

The brand is based around a fictional character, Tom Savano, who travels the world in search of craft beverages and artisanal produce, with an underlying passion for craftsmanship and storytelling.

Tom Savano, a London based startup, has launched the very first artisanal cocktail range, exclusively using small batch craft spirits from around the world. Their multi award-winning cocktail range offers what the founders claim to be ‘better than bar-quality’ cocktails, and with the new 10pm restrictions on hospitality, and a second lockdown looming, it’s the perfect time for hoteliers, bar tenders and retailers to invest in such convenience.

Having launched in March this year, the Tom Savano brand was born from a passion to bring a taste of lands afar to the homes of cocktail aficionados and novices alike. This commitment and deep love of small-batch, craft spirits is what sets Tom Savano apart in a world all too often dominated by large brands and lack of authenticity.

There are five cocktails in the range so far, including the following; Caribbean Dawn Mai Tai, Devon Coastal Negroni, English Garden Lychee Martini, Kentucky Winter Old Fashioned, and the Single Estate Reposado Margarita. This wide range of cocktails inspired by beautiful places across the world allows us to embrace another country and ‘travel’ at a time when we are perhaps most inhibited to do so.

The brand is based around a fictional character, Tom Savano, who travels the world in search of craft beverages and artisanal produce, with an underlying passion for craftsmanship and storytelling. Tom Savano’s tales of travel and cocktail craft spread far and wide, with him discovering the finest spirits and best kept secrets, bringing them back to his friends and family, and creating world-class cocktails to be enjoyed by all.

James Kerslake, founder of Tom Savano says:

“When you look at the bottle, you see through the eyes of Tom Savano. You step into his world and are transported to the destination he’s visiting, discovering those undiscovered spots with him. He represents the part of all of us that wants to be off on a plane or a boat, discovering beautiful places.”

The brand launched by James around his day job in the city, has been the result of nearly two years of dedication, with James often working 18 hour days until 3am in the morning to perfect a recipe or create the captivating story of Tom Savano himself, the iconic but mysterious enigma behind the drinks.

With consumer tastes changing rapidly, Tom Savano appears to have arrived just in time to lead the charge in a new growing trend towards farm-to-glass drinks, craft spirits and the philosophy of “drink less, but drink better”. Being the only cocktail company on the market to champion small-batch spirits and focus purely on regional sourcing, not to mention the only premixed cocktail brand to have won industry gold medals, has created a singly unique offering in the RTD scene, which has long been saturated with over sweet, mass-produced drinks.

James Kerslake, founder of Tom Savano, explained:

“’I wanted to really push the boundaries and redefine the perception of premixed cocktails. Being very particular myself about what I drink, I wanted something that I would personally drink over anything else, even from most top bars. Cocktails to me are all about a story, the origin of the spirit you use and the history behind every single ingredient down to the smallest detail, and what it evokes in your mind when you drink it.

When I drink a Mojito, I want to feel like I’m on the sunset strip of Ibiza watching the last golden strip disappear beneath the waves, sitting with the rum distiller and hearing about his family and life story. When I sip a margarita, I want to feel like I’m on a Rancho at the end of a long day of agave harvesting, the smell of earth, smoke and Mezcal in the air. That’s what Tom Savano is about.”

 www.tomsavano.com

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