Reviewed & written by Mollie Kent
Urban Legend has launched a new guilt-free donut shop, allowing us all to indulge responsibly!
I got the opportunity to savour what puts the ‘legend’ into this new pop-up and how they have flourished and tapped into an audience of tastebud enthusiasts who enjoy sweet-tasting treats without worrying about unhealthy options. To put this into perspective, one of their donuts has the same amount of calories as a slice of buttered toast.
Sounds too good to be true? It’s all down to science as the team set out to make outrageously good donuts using all-natural ingredients and colours.
The creators at Urban Legend set about turning the tide on sugar and fat, using natural ingredients found in melons, pears, roots and leaves as alternatives to sugar, with donuts steamed. The bold colours are taken from plant and vegetable extracts – purple from beetroot, yellow from safflower etc. Every product is free from artificial preservatives, colours or flavours.
I visited the launch of their shop in BOXPARK Croydon, which was shortly followed by another store at Clapham Junction. These following the successful launch of their first shop in Brighton!
Being located right outside Croydon BOXPARK, this is the perfect stop on date night when you’re craving some guilt-free dessert. I won’t give away all the flavours, but there is something for everyone. Whether that be the fruity ‘Berry Unbelievable’, with ripe blackberries and raspberries and a dark chocolate cookie crumble, which almost looks too pretty to eat. Or the ‘Choc Party’, with all the drizzles and a chocolatey cookie crumb confetti.
Overall, I loved the idea of enjoying a guilt-free treat and expect this will become a favourite with the rest of the Travel Dine Relax office. The donut experts have your sweet hit covered! Grab one iced donut for £1.95, or opt for a box of three (£5.65), six (£9.95), or twelve (£14.95) to share the love with friends, as the perfect accompaniment for get togethers as we come into party season.