Historic boutique property gains global reach while keeping its local spirit
Hotel Heron, the chic 134-room boutique hotel in Old Town Alexandria, Virginia, has officially joined the Curio Collection by Hilton, marking a new chapter in its evolution while preserving the independent character that has made it a local favourite.
A New Chapter for a Community-Driven Hotel
Located at 699 Prince Street in the heart of historic Old Town, Hotel Heron has long been celebrated for its thoughtful design, connection to the local community and curated lifestyle programming. The transition to Curio Collection by Hilton allows the property to leverage Hilton’s global hospitality platform while continuing to showcase its distinctive personality and neighbourhood roots.
As part of the Curio Collection, the hotel will now offer guests access to the Hilton Honors loyalty programme, with benefits including Digital Key, flexible payment options using Points, exclusive member discounts and complimentary Wi-Fi.
Distinctive Experiences in Old Town
Hotel Heron combines boutique charm with dynamic on-site experiences. Its culinary offerings include KILN, a signature ground-floor restaurant serving hearth-inspired Mid-Atlantic cuisine; Francis Hall, a cosy craft cocktail bar; and Good Fortune, a rooftop venue with panoramic views of the Potomac River – the only experience of its kind in Alexandria.
“Since opening, Hotel Heron’s sense of place has been rooted in Alexandria’s vibrant community and creative energy, that comes to life through our thoughtful culinary offerings and impactful lifestyle programming,” said Matt Karow, general manager, Hotel Heron. “Joining Curio Collection by Hilton gives us the opportunity to bring that story to a wider audience while preserving the authenticity that resonates with locals and loyal guests.”
Curio Collection Growth in the Region
Hotel Heron becomes the second Curio Collection property in the DC-Maryland-Virginia (DMV) region, enhancing Hilton’s presence in a competitive market known for its mix of historic landmarks and contemporary culture. Brooke Thomas, Brand Leader for Curio Collection by Hilton, praised the hotel’s charm and community focus as ideal fits for the brand’s ethos of celebrating unique destinations.
A Blend of Local Character and Global Reach
While benefitting from Hilton’s worldwide reach and award-winning loyalty programme, Hotel Heron will continue to be managed by Aparium Hotel Group, ensuring the boutique property retains its distinctive voice and ties to Alexandria’s vibrant culture.
For travellers seeking a refined yet authentic stay with easy access to the capital’s attractions, this new Curio Collection property offers both local flavour and global recognition in equal measure.
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