Australia’s most dynamic portfolio of innovative wine brands, Fourth Wave Wine, has announced the arrival of its leading sustainable rosé wine, Tread Softly Rosé 2023, now available to purchase at Waitrose stores nationwide. Founded by Australian winemaker Nicholas Crampton, Fourth Wave Wine believes that one of the most exciting trends for 2024 is high-quality, naturally lighter-in-alcohol wines that are committed to reducing the impact on the environment and, as such, is excited to be leading the way with the introduction of Tread Softly Rosé 2023.
Crafted for the conscious consumer, Tread Softly rosé is sustainably grown and made with modern vineyard and water management techniques to minimise environmental impact. It is bottled in lightweight glass, balanced and naturally lighter in alcohol. ‘Sustainable Winegrowing Australia‘ certified, Tread Softly rosé is expressive, unique and, most importantly, lighter on the earth. Transcending the wine, Tread Softly allows its consumers to make a positive impact with each purchase, fostering a sense of satisfaction and alignment with values beyond the enjoyment of just the wine.
Salmon pink in colour, Tread Softly Rosé 2023 boasts a lighter ABV of 9.9%. On the palate, red fruits precede vibrant floral and citrus notes, with lifted aromas of soft strawberries and cream as well as subtle spice. Fresh and bright with a creamy texture it makes for the perfect accompaniment to the softer moments in life and dishes such as lightly barbecue seafood, sushi and summer platters of cheese and charcuterie.
In May 2019, Tread Softly partnered with Carbon Neutral in Australia and since has made an outstanding contribution to the planet by planting a tree for every case it has sold, resulting in over 1.8 million trees being planted in the Tread Softly Forest. Set within rural bushland in Western Australia’s Yarra Yarra biodiversity corridor, Tread Softly has planted a bio-diverse mix of approximately 50 species of native trees to restore the lands that were once cleared for agricultural use, to restore the land and grow a thriving ecosystem of flora and fauna. To date, the Tread Softly Forest has seen the return of native species and wildlife that have not been sighted in the area for years and is expected to reach 2 million trees planted by mid-2024.
Continuing its dedication to giving back to nature, Tread Softly has partnered with Rewilding Britain to expand its contribution to a greener future by supporting regenerative initiatives and programs that work to improve lives for people, nature and climate.
Nicholas Crampton, Director of Fourth Wave Wine, comments: “We are thrilled to bring our leading sustainable moderate & 0% wines to the UK market. We really believe the trend towards lighter and sustainable wines is not fleeting. Tread Softly is Australia’s leading sustainable wine brand for good reason and is driven by solid consumer demand for better-for-you options and environmental considerations. Tread Softly goes beyond the product; it supports a cause larger than itself and aims to connect with an ever-evolving community to be and do better.”
Tread Softly Rosé 2023 is available to purchase now at Waitrose stores nationwide, RRP £9.99
